Recruitment campaigns

HIGHER EDUCATION

Recruitment campaigns
Higher learning institutions gladly use our digital solutions. We help them with their recruiting processes, creating campaigns addressed to specific target groups.
We created a Google Ads campaign for the Polish-Japanese Academy of Information Technology in Gdańsk. The ads were directed at people looking for information on studying computer science or graphic design in Gdańsk.
For the University of Social Sciences, we created a rich media campaign aimed at prospective students.
The Gdańsk University of Technology asked us to prepare a YouTube Ads campaign. The ads were targeted at those interested in studying, visiting university web pages and searching for information about universities and courses. The effect? The number of views obtained was about 74% higher than foreseen.
  • Universities: PJAIT, University of Social Sciences, Gdańsk University of Technology
  • Goal: Attracting prospective students
  • Products used: YouTube Ads, Spotify, Google Ads, rich media
  • Creation: Cityboard Digital and external partners
  • Implementation: Cityboard Digital