The Central Region includes mazowieckie, łódzkie, podlaskie and lubelskie provinces. The area has a high level of population. Over 2 million people live in Warsaw and over 700,000 people - in Łódź. Warsaw is the principal business and scientific centre in Poland, Łódź is characterised by dynamic trading development and Lublin - by tourism. That part of the country is conveniently connected and has a high development potential. Advertising boards located in that region have high viewing figures which is directly connected with effectiveness of outdoor advertising. While investing in the central region, you can be certain that large format advertisements will bring you measurable profits.
Cities in the Central Region are full of life. Łódź and its surroundings are dynamically developing, lubelskie province is visited by many tourists and podlaskie province is dominated by trade. Concerts of the most popular international musicians take place in Warsaw, attracting fans from all over Poland. Hundreds of thousands of tourists arrive to Warsaw.