FAQ

External advertising is any form of advertising installed outside the building. Other names for such advertising include OOH - out of home or outdoor. Large format advertising means external advertising in large format (billboards), for example 6x3 m screens cityboard or 12x4 m screens supercityboard.

Of course it is! According to a global survey entitled “Out of Home Advertising Effectiveness and Return of Investment (ROI)”, one dollar invested in OOH is returned three times over. Customers view your brand 24/7 because of outdoor advertising. It attracts attention to your products or services, and increases your sales. The network of our boards all around Poland, ensures that your target group will be reached.

Directed advertising informs the potential customer how close your advertised product or service is to them, and indicates the way to reach it. Directed advertising uses graphic marks such as arrows, and phrases directing the customer to a specific place (for example “turn right after 100 m”). It is a good solution for hotels, restaurants, petrol stations and local companies located away from the main road.

This campaign increases the reach because you can reuse printed ecoposters. It would be best explained using an example: in the first half of the month, your campaign is visible in places near A1, A2 and A3, and in the second half of the month you increase the campaign’s reach and rotate it, by relocating the ecoposters to places near B1, B2 and B3.

Advertising boards are available for everyone - starting from private persons who use one board (for example to publish their personal wishes), through campaigns visible in a few locations directing their customers (for example to a café), to much larger campaigns. You should be aware that the price of a campaign is affected by its date, duration, and location of the advertising board. For example: if you are planning a 28-days long campaign at a screen in the centre of a large city, visible in December, the costs of reaching the potential customers will be higher than in the case of 14-days long campaign, visible in February, at a screen placed by a road leading to a small town.

In order to determine the number of screens in a campaign, we consider your needs, your goals and we adjust the solutions to your budget. If you wish to indicate the way to reach your point of interest, a few directing screens will be sufficient, showing your customers the way to reach you. If you wish to promote a new product to be sold all around Poland - a wide range campaign would let it reach the customers from your target group.

Before planning the campaign, we define its nature and goal together (for example presenting the offer, increasing sales in a given group, image improvement). We verify the groups of recipients, adjust the number of screens and range, ensuring that your campaign is effective. The budget is important while planning the campaign, so the above issues have to be defined in order to adjust the solutions we offer to your needs.

We plan the campaign on the basis of the collected data. We pay particular attention to the areas where your customers may go. We consider points of interest, namely the locations popular for the public (for example shopping centres, business areas, residential areas, service points). The format and location of the boards are selected considering the target group and the advertisement content. Then, we provide you with access to the planned campaign in the dedicated service (Customer Zone TdK system - link). The system allows for the precise selection of advertising boards. Each screen and its surrounding may be viewed in a picture and/or a film, and also on maps. Because of the above solutions, you will see your poster and the surroundings of your campaign.

We use the City Simulator programme to check whether your poster is legible, and its appearance in various formats, and at different times of the day and year. Our Graphic Department checks compliance of the graphics creation for OOH (few words, simple font, distinctive colours, characteristic graphic elements) and suggest the necessary corrections. If needed, we conduct graphic design tests before starting the campaign.

Upon your request, we can conduct post-test surveys determining the effectiveness of the campaign.

The campaigns are installed at the screens in accordance with the agreed dates, for example on 1, 14/15 day of the month (provided that all requirements of the agreement are met until that date). To start a campaign, it is necessary to: print the posters and deliver them to us (ecoposters or paper posters), sign the documentation and pay for the services (before the campaign is launched). If you provide the posters, you should deliver them (together with 20% as a reserve) to our warehouse, five working days before they are placed. If we print the posters, you should send a graphic design consistent with the specifications, seven working days before the campaign begins. If we conduct the entire campaign, we act according to the schedule agreed upon with you.

In exceptional situations beyond our control, for example rainfall, frost, strong wind, the period required for placing the posters may be longer. We will inform you about such changes as soon as possible.

The campaigns may last for 14 or 28 days, and start at the beginning or in the middle of a given month. The duration of the campaign should be adjusted to your goal. For example, if you announce a temporary promotion of your product, a 14-day long campaign would be best.

If you notice that your campaign poster is damaged, you should contact a consultant who will notify the technical department and the maintenance department about the need to correct the advertisement (this is why we need the reserve posters). Our teams constantly monitor the presentation quality of all campaigns and if they discover any damage (vandalism, strong wind, etc.), it is corrected as soon as possible.

You will receive the invoice on the date specified in the agreement/order. If the date passed and you did not receive it, you should notify your consultant - we will resolve it.