We plan the campaign on the basis of the collected data. We pay particular attention to the areas where your customers may go. We consider points of interest, namely the locations popular for the public (for example shopping centres, business areas, residential areas, service points). The format and location of the boards are selected considering the target group and the advertisement content. Then, we provide you with access to the planned campaign in the dedicated service (Customer Zone TdK system - link). The system allows for the precise selection of advertising boards. Each screen and its surrounding may be viewed in a picture and/or a film, and also on maps. Because of the above solutions, you will see your poster and the surroundings of your campaign.
We use the City Simulator programme to check whether your poster is legible, and its appearance in various formats, and at different times of the day and year. Our Graphic Department checks compliance of the graphics creation for OOH (few words, simple font, distinctive colours, characteristic graphic elements) and suggest the necessary corrections. If needed, we conduct graphic design tests before starting the campaign.
Upon your request, we can conduct post-test surveys determining the effectiveness of the campaign.
In exceptional situations beyond our control, for example rainfall, frost, strong wind, the period required for placing the posters may be longer. We will inform you about such changes as soon as possible.