Do you know how to create your brand, which poster would be the most effective, which board location to choose to ensure that your advertisement reaches your target group? You will find the answers to all those questions here. We have been conducting surveys confirming effectiveness of outdoor advertising for years.
Tests of effectiveness of outdoor advertising
Outdoor advertising effectiveness model
How we look at advertising boards - Rapid Eyetracking
Who looks at outdoor advertisements - Outdoor Consumer Profile
Brand awareness creation - Breakfast Milk Project
Outdoor brand creation - “Asteroid” campaign
