Video ad format
- TrueView in-stream video ads
The ad is played before, during or after the video. The viewer can skip the ad after 5 seconds. Spots are played on YouTube and on video partner websites and applications belonging to the Google advertising network. You pay for the ad only when the viewer sees 30 seconds of the spot (or the entire spot if it is less than 30 seconds) or engages into a different interaction.
- TrueView Discovery video ads
In this format, the ad appears in YouTube search results and next to related videos. The ad consists of a text and image thumbnail captured during the video. You will pay for the ad only when the user clicks the thumbnail to see the spot.
- Bumper ads
Bumper ads play before, during or after the video. Viewers cannot skip them. This short video ad format allows reaching a high number of clients as well as branding. You pay for every 1000 ad views in this case.
The video ad will help you to reach new clients. The proper format will guarantee optimal ad reach.